The BDC postcard ‘Brain People’ was designed and distributed by Avant Card in a campaign to promote the research conducted at BDC into various mental disorders and brain health. The postcard invited willing members of the public to participate in the numerous studies or to come in for a brain assessment.

The card has since been voted as the most appealing and successful Avant card distributed in the month of March. Mark Cleary, the art director from Ogilvy, was the guest judge who awarded the title to the BDC campaign. Cleary comments that it is “certainly an intriguing product”.

http://www.avantcard.com.au/Award.php?id=47